Small Business’ Effective Approach to Cat Handling Aids Comfortable Feline Care, Lessens Impacts of Veterinary Staffing Shortage and Reduces Stress for All

HOPKINTON, MASS. (August 9, 2022) — Calm & Cozy Vet Products, LLC, a veterinarian-owned small business announces that the U.S. Patent & Trademark Office (USPTO) has issued a new patent, No. 11,344,396, on the Calm & Cozy Cat Wrap product developed by the company’s founder. The unique, swaddle-like product aids in feline care by gently utilizing pressure to calm anxious cats and keep those treating them safe, without the use of sedatives. The product is especially instrumental to clinics and mobile veterinary businesses experiencing the effects of industry-wide veterinary staff shortages.

Inspired and developed after Calm & Cozy Vet Product’s founder Surell Levine, VMD experienced a staff shortage of her own, the wrap features several access points that allow veterinarians to complete a variety of procedures. Blood draws, urine samples, blood pressure checks, nail trimming and more, can all be accomplished while a cat remains comfortably secure. The product is the only one on the market that offers multiple, resealable access points for treatments.

“The issuing of this patent gives us more strength and credibility in the marketplace. Other feline restraint methods on the market such as towels or ‘cat bags’ do not maintain a secure hold on anxious cats or can cause choking and discomfort,” says Levine. “Thirty-five percent of my patients are cats. When I was short-staffed, I had to figure out how I could keep treating those patients on my own without assistance and at a high level of care while keeping them – and myself – safe.”

Calmer cats are at a lower risk of injuring themselves or their caregivers. Because a cat’s body is held tightly with the Calm & Cozy Cat Wrap, its head movements are easier to predict, so there's less chance of bites to a caregiver, and the material prevents claws from penetrating. The wrap also applies uniform, constant and deep pressure around the cat’s body, which has been shown to relax muscle tone and decrease blood pressure, heart rate and basal metabolic rate, making lab data easier to obtain and results more accurate.

“Cats are quick to escalate and slow to calm,” says Levine. “Once they escalate, they will fight.” Levine adds that these episodes can be dangerous and make certain treatments impossible without sedation. Utilizing the Calm & Cozy Cat Wrap on feline patients removes the risk of escalation and helps cats remain relaxed – keeping owners happy and veterinarians safe.

“Since launching this product, so many vets have told us that our wrap has changed the way they practice feline medicine,” explained Levine.  “Vets tell us it has been a game changer, an absolute necessity, and they don’t know how they used to practice without it.  In a time when our field is overworked, understaffed and deflated, I’m so proud that our product has made lives better for so many veterinarians, not to mention the cats and owners they serve.”

Levine reiterates an added benefit, “with the mental health challenges faced by the veterinary industry, any tool that can alleviate day-to-day stressors – including unruly patients – has an advantage because it is a very real and serious issue.”

The Calm & Cozy Cat Wrap is made in the USA and constructed from 100% polyester fleece in a variety of colors. The product fits all adult-size cats and is machine washable. A wrap is also available for kittens. 

For more information, contact:
Susan Wirth
Account Supervisor - Public Relations
LePoidevin Marketing
(262) 754-9550